Late night marketing refers to advertising and promotions aimed at audiences during the late-night hours, typically after 9 PM. Here are some statistics related to late-night marketing:

1. Television Viewership: Late-night television programs, such as late-night talk shows and comedies, often have a large and dedicated following. According to Nielsen, late-night television programs average over 2 million viewers per episode.
2. Engagement Rates: Late-night television commercials often have higher engagement rates than those aired during other times of the day. This is due to the captive audience of late-night viewers who are more likely to pay attention to the commercials.
3. Digital Advertising: Late-night hours are a prime time for digital advertising, as people often browse the internet or use social media to pass the time before bed. According to a study by Epsilon, late-night digital advertising has a click-through rate (CTR) of 0.28%, which is higher than the average CTR of 0.17%.
4. Demographic: Late-night viewers are often young adults and college-aged students, making it an ideal demographic for advertisers targeting this age group.
5. Retargeting: Late-night viewers are often more likely to make impulsive purchases, making retargeting campaigns a valuable tool for advertisers.

These statistics highlight the potential of late-night marketing as a way to reach a captive and engaged audience. However, it’s important to consider the context and tone of the advertising and ensure that it aligns with the audience’s preferences and behaviors during the late-night hours.