Whether discovery meetings should be free or paid depends on the nature of the business and the services being offered.

In some cases, offering a free discovery meeting may be a good way to attract potential clients and build trust. For example, a consultant or coach may offer a free initial consultation to discuss their services and determine if they are a good fit for the client.

In other cases, it may be appropriate to charge for a discovery meeting, particularly if the business is providing a product or service that requires significant time, resources, or expertise. For example, a web developer may charge for an initial meeting to discuss a client’s website needs and provide a detailed proposal.

Ultimately, the decision to charge for discovery meetings should be based on what is fair, reasonable and sustainable for your business. It is important to be transparent with potential clients about what they can expect during a discovery meeting, and what the costs are.